910.3 Dynamic Message Signs (DMS)

Dynamic Message Sign

Dynamic Message Signs (DMSs) are stationary traffic control devices capable of providing travelers with real-time, traffic-related variable messages. DMSs are used to warn, regulate, route and manage traffic. A DMS shall not advertise or promote commercial events or entities and shall only display messages pertaining to highway safety or congestion reduction. A DMS shall not repeat guide sign, regulatory sign or warning sign messages.

Related Information

Changeable Message Signs (CMS)

MoDOT operates DMSs through its transportation management centers (TMCs) in Kansas City (KC Scout), St. Louis (Gateway Guide) and Ozarks Traffic in Springfield. Each of these TMCs operates DMSs within its metropolitan coverage area. The KC Scout and Gateway Guide TMCs also operate DMSs on the statewide rural I-70 and I-44 corridors, respectively.

910.3.1 National DMS Policy

Policies, standards, and guidelines at the national level are embodied in the ‘’Manual on Uniform Traffic Control Devices’’ (MUTCD) and a Federal Highway Administration (FHWA) memorandum. The primary sections in the MUTCD that address DMSs are Section 1A.14 "Abbreviations Used on Traffic Control Devices", Section 2A.07 "Changeable Message Signs" and Section 2E.21 "Changeable Message Signs".

The FHWA memorandum includes “Click It or Ticket Signs,” dated March 6, 2002, allowing the use of safety messages associated with a safety campaign, such as “Click It or Ticket” as long as they conform to sign design, location and spacing requirements, and do not block other regulatory, guide or warning signs.

910.3.2 MoDOT DMS Policy

910.3.2.1 Five Basic Requirements

Messages displayed shall convey pertinent information to assist motorists in their driving decisions. Messages shall be conveyed in a standard, non-confusing manner that allows drivers to both perceive and react to the information in a timely fashion. As stated in the MUTCD, DMSs, will be effective if five basic requirements are met.

1) Fulfill a need: Messages must only be posted to signs when there is a real need, and when the purpose is clear to the driver. If messages on DMSs are perceived to be unnecessary, drivers will begin to disregard all DMS messages.

2) Command Attention: The mere size of the signs themselves help to command driver attention, but the wording of messages can also contribute.

3) Convey a clear, simple meaning: At typical speeds, drivers have only a few seconds to notice, read and interpret posted messages. Proper composition and formatting is critical to conveying the most vital information in a manner that the driver will be able to assimilate. Consistency is an important aspect of this type of communication. Consistently composed and formatted messages become familiar to drivers and easier for them to comprehend quickly. Statewide messaging standards will improve the effectiveness of all DMS usage.

4) Command respect from travelers: Fulfilling a need and conveying a clear, simple meaning are important components of commanding respect. They must also display information that is accurate and timely. If drivers find information to be unreliable either because it is frequently in error or often out-of-date, they will ignore all DMSs.

5) Give adequate time for proper response: This requirement may be most pertinent to the placement of portable signs, but also speaks to the composition of messages. The desired response, in many cases, is simply for the driver to comprehend the information and become aware of possible congestion ahead. Messages that are poorly composed or contain too much information may be difficult for drivers to read in the few seconds they have while traveling at highway speed.

910.3.2.2 Responsibility for Operation of DMS

The district engineer shall authorize the use of all DMSs, both state and contractor-furnished, and may designate a person or persons to be responsible for the authorization of use, messages to be displayed, and the care, maintenance, and security of the DMSs. Access to the DMS shall only be given to responsible individuals. The district engineer shall ensure that efforts are coordinated such that motorists are informed of the most critical information based on priority of messages listed below. In the Kansas City, St. Louis and Springfield metropolitan areas, Scout, Gateway Guide and Springfield TMC operations staffs have been delegated the responsibility to operate the DMSs under their control.

The DMSs located on I-70 in Districts 2, 3, 4 and 5 are operated by the KC Scout TMC on a 24/7 basis. Districts 2, 3 and 5 have the capability to operate the DMSs within their boundaries, but coordination with the KC Scout TMC is required.

The DMSs located on I-44 in Districts 6, 7, 8 and 9 are operated by the Gateway Guide TMC on a 24/7 basis. The Springfield TMC will have the capability to operate the I-44 DMSs located in Districts 7, 8 and portions of 9, and Districts 7 and 9 will have the capability to operate the DMSs within their boundaries. Coordination of operations with the Gateway Guide TMC is required.

Districts without a TMC may also serve in a back-up role for their respective Interstate corridor in the event that the KC Scout, Gateway Guide or Springfield TMCs have other activities in their local metropolitan areas that prevent them from managing operations on the I-70 and I-44 corridors.

910.3.2.3 Message Priorities

The following message hierarchy determines what type of message has priority should more than one request be made to post a message to the same sign. The DMS messages shall be prioritized in the following order unless overridden by a supervisor:

1) Emergencies, such as evacuations or closures, required by MoDOT, the State Emergency Management Agency (SEMA), local law enforcement or the military.

Severe Weather

2) Hazardous and/or uncommon road conditions that require motorists to alter their driving, such as severe weather conditions, accidents, work zone activities or other incidents. Traffic operators should contact their floor supervisor when multiple incidents are taking place along the same route.

3) Traveler information and suggested alternative routes for delays and/or congestion caused by planned or unplanned events. Alternative routes are suggested with caution; sufficient trailblazing must be provided.

4) Child abduction alerts originating in the local area

5) Travel times

6) Child abduction alerts originating outside the local area

7) Ozone alerts

8) Advance date or time notice for scheduled incidents such as lane closures, road closures, moving operations or special events.

9) Approved standard public service messages associated with special campaigns (i.e. work zone awareness week, share the ride) or other public information that improves highway safety and reduces congestion. Approval should be coordinated through the TMCs for participation in such campaigns. Messages should be submitted, with suggested input from TMC staff, to Central Office Community Relations staff for endorsement.

10) When circumstances exist such that no message regarding safety or traveler information as defined by the previous listed priorities is warranted, Messages and Special Messages as outlined in 910.3.13 Driver Safety Campaigns shall be displayed on all DMSs in Missouri. Messages shall be rotated at the discretion of the TMC staff so that a variety of information is displayed to the traveling public. No message shall be excluded from the rotation unless otherwise approved by Traffic and Community Relations staffs.

Sometimes operators are faced with competing message needs when two or more incidents are simultaneously occurring on the freeway system downstream of a DMS. In such situations, operators must decide which of the incidents should be signed for, because it is not normally advisable to sign for both, unless a two-phase message is used. Procedures for posting two-phase messaging and situations that justify it are provided in 910.3.11 Use of One-Phase and Two-Phase Messages. The following priority principles should be used in determining which competing incident should be signed for when a single phase is used:

• Messages about the closer of two or more downstream incidents on the primary freeway should receive priority over the incidents that are further downstream, except as modified by Table 910.3.2.3 Suggested Message Priority for Downstream Major Accidents, below.
• Messages about a downstream incident on the primary freeway should receive priority over incidents on downstream intersecting freeways or highways.

Suggested message priorities when a major accident occurs downstream of the closest incident on the primary highway are as shown in Table 910.3.2.3 below. District staff should be consulted prior to determining message priorities for incidents occurring on I-70 and I-44 corridors.

Table 910.3.2.3 Suggested Message Priority for Downstream Major Accidents

Major Accident Occurs Downstream of:	Give Message Priority to:
Major accident	Upstream major accident
Minor accident	Upstream minor accident
Roadwork with lane closure	Downstream major accident
Roadwork with freeway closure	Upstream roadwork
Incident (stalled vehicle, load spill, debris in roadway) requiring lane closure	Downstream major accident
Incident requiring total freeway closure	Upstream incident

910.3.2.4 Incident Verification

It is very important that operators verify an incident before posting an incident message on a DMS. The best source of verification is by viewing it with a CCTV camera, but if a CCTV camera view is not available, it must be verified by a reliable source. Examples of reliable sources are Motorist Assist Patrols, law enforcement agencies (i.e., MSHP, local sheriff and police departments) and MoDOT district staff or Construction/ Maintenance field staff. Media sources or the general public are not considered to be reliable sources for incident verification purposes. However, this unreliable information should be useful to operators in identifying information that needs to be explored further. Lines of communication need to be established between the above noted reliable sources and the TMCs. As part of this document, the contact numbers and email addresses for each TMC as well as key district office staff are below:

MoDOT DMS Contact List

Testing a new DMS

D1 – Gary Fewins (816) 387-2956, Gary.Fewins@modot.mo.gov

D2 – Gary Winkler (660) 385-5204, Gary.Winkler@modot.mo.gov

D3 – Steve Mundle (573) 248-2555, Steven.Mundle@modot.mo.gov

D4 – Don Spencer (816) 622-0533, Donald.Spencer@modot.mo.gov

D5 – Chris Engelbrecht (573) 690-2932, Christopher.Engelbrecht@modot.mo.gov

D6 – Steve Bauman (314) 340-3449, D6TMC

D7 – Shannon Johnson (417) 629-3160, Shannon.Johnson@modot.mo.gov

D8 – Earl Wallace (417) 895-7682, Earl.Wallace@modot.mo.gov

D9 – Mark Sachs (573) 364-2218, Mark.Sachs@modot.mo.gov

D10 – DeWayne Robey (573) 380-9631, Dewayne.Robey@modot.mo.gov

CO – HelpDesk – (573) 751-5000, HelpDesk

It is also important that operators continue to monitor and modify, as necessary, the incident message as the incident progresses. Where CCTV camera views are not available, operators need to maintain communication with the reliable sources at the incident scene to ensure that the current message is accurate and timely. This communication is particularly critical on the I-70 and I-44 corridors where CCTV cameras are not yet in place. Generally when CCTV cameras are not available, operators should attempt to get updated incident information from reliable sources every 15 minutes for incidents within the metropolitan areas controlled by the KC Scout and Gateway Guide TMCs and every 30 minutes for incidents along the I-70 and I-44 corridors.

910.3.2.5 Message Creation and Termination

Although it is desirable to post an incident message based on complete and perfect information, situations often occur when the operator has received only limited information on the incident from reliable sources, particularly in the early stages of the incident. In these situations, operators should determine if there is at least general information about the incident location and type. If so, the operator should post a message with the information available and be prepared to modify the message as soon as more detailed information is received.

Incident messages should be terminated when all lanes are open and all emergency responders have left the scene. In addition, incident clearance messages should be posted for a short time after the incident clears if congestion remains at the scene. Procedures for posting incident clearance messages are provided in 910.3.9 Incident Clearance Messages.

Congestion often exists at the incident scene after the incident has cleared and the incident clearance message is terminated. In those cases, it is necessary to post congestion messages that include either travel time or congestion location information. Procedures for posting congestion messages are available.

910.3.2.6 Message Formats

910.3.2.6.1 General Principles

DMS messages should present necessary information in the expected sequence that allows motorists to easily read, comprehend and rationally respond. Consistent formatting of the information enhances motorists’ expectations and reduces the time required to read and comprehend messages.

Messages should be provided to motorists that answer:

• What happened?
• Where?
• What is the effect on traffic?
• Who is the advisory for?
• What is advised?

The basic message format to answer these questions can be reduced to the following elements:

• Incident Descriptor informs the motorist of the problem (e.g., ACCIDENT, ROADWORK).
• Closure Descriptor is used in place of the Incident Descriptor when all lanes of the facility or exit ramp are closed (e.g., I-70 CLOSED, EXIT 225 CLOSED).
• Lanes Closed gives specific information about which lanes are closed (e.g., LEFT LANE CLOSED, 2 RIGHT LANES CLOSED).
• Target Audience is used when the Action Message applies to a specific group of motorists rather than all motorists passing the sign (e.g., TRUCKS, STADIUM TRAFFIC).
• Incident Location informs the motorist about the location of the problem (e.g., AT MAIN, PAST EXIT 15).
• Closure Location specifically states the location of the freeway closure and is used in place of the Incident Location (e.g., AT MAIN, AT EXIT 15).
• Effect on Travel informs the motorist of the severity of the problem in terms of delay or travel time and assists the motorist in making a decision whether to divert from the freeway or not (e.g., EXPECT DELAY, 30 MIN DELAY).
• Action message informs the motorist what to do (e.g., USE OTHER ROUTES, FOLLOW DETOUR).

Although all of these elements provide critical information for the motorist, it is usually not possible to provide them all on the same sign due to limited space. Therefore, consider tradeoffs to determine which elements are to be included and omitted for different situations.

910.3.2.6.2 General Format

Use capital letters having a desirable letter size of 18 in. or a minimum letter size of 10.6 in. Signs should be limited to not more than 3 lines with not more than 20 characters per line. (Keep this above paragraph if it is OK with Traffic)

The general DMS message format to be used statewide is as follows:

Line 1	Incident Descriptor, Closure Descriptor, Lanes Closed or Target Audience
Line 2	Incident Location, Closure Location
Line 3	Lanes Closed (if not used in Line 1), Effect on Travel, Action

Line 1 provides the information, intended to capture motorists’ attention, that they will soon be encountering a problem. Normally that information will be an Incident Descriptor or a Closure Descriptor and occasionally a Lanes Closed or Target Audience.

The following Incident Descriptors are acceptable for use on DMSs:

• ACCIDENT
• ROADWORK
• STALLED VEHICLE
• DEBRIS IN ROAD
• VEHICLE FIRE
• FOG
• FLOODING
• ICE ON ROAD (BRIDGE)

The Closure Descriptor should always be used on Line 1, in lieu of an Incident Descriptor, for road and exit closure incidents. The following Closure Descriptors are acceptable:

• Route / Direction CLOSED
• EXIT XX CLOSED

The Target Audience element should be on the first line if the message applies to a specific group of motorists passing the sign. The following examples of Target Audience messages are acceptable:

• TRUCKS
• I-70 TRAFFIC
• STADIUM TRAFFIC

The Incident Descriptor should be omitted and replaced with the Lane Closed information on Line 1 if the Incident Descriptor cannot be identified (such as in the initial stages of the incident), if there are more important elements that need to be posted on the sign, or if messages need to be shortened to accommodate two-phase messages.

Line 2 provides location information for the incident or road closure. This location is provided in terms of the route and direction of the highway that the incident is on (if different than the road that the motorist is currently traveling on), the cross-street or highway closest to the incident (street/ highway name or exit number) and a preposition to describe the relative location of the incident to the cross-street/highway (BEFORE, AT or PAST). On the I-70 and I-44 corridors, mile markers are normally used for location descriptions rather than cross-streets or highways.

In determining whether to use street/highway names or exit numbers to describe incident or closure locations, street /highway names are normally more useful for motorists familiar with the area, and exit numbers are normally more useful for motorists, such as tourists, who are unfamiliar with the area. When signing for unfamiliar motorists in the Kansas City, St. Louis and Springfield metropolitan areas, the exit number of the closest cross-street/highway should be used to define the location rather than the mile marker of the incident.

When referring to interstates in the incident and closure locations, the prefix “I-“ (e.g., I-70) should be used only if there is available space on the sign. Otherwise it should be omitted.

Line 3 provides specific information to the motorist about which lanes are closed (Lanes Closed) when this information has not already been placed on the first line, the severity of the incident in terms of delay or travel time (Effect on Travel), or what action the motorist is expected to take (Action Message).

Examples of acceptable Lanes Closed messages are:

• LEFT LANE CLOSED
• RIGHT LANE CLOSED
• CENTER LANE CLOSED
• 2 RIGHT LANES CLOSED
• ONE LANE CLOSED

The ONE LANE CLOSED message above should only be used on DMSs where the lane closure is more than a mile downstream of the DMS. Using this general message rather than a specific lane closure message prevents motorists from making unnecessary early lane changes. This message will normally only apply to the I-70/I-44 corridor DMSs. Examples of Effect on Travel messages are:

• EXPECT DELAY
• XX MIN DELAY

The Tour of MO is a planned event

Examples of Action Messages

• USE OTHER ROUTES
• FOLLOW MARKED DETOUR
• USE BYPASS ROUTE
• USE CAUTION

910.3.2.6.3 Typical Messages

DMSs may be used to effectively reduce congestion caused by planned events or unplanned incidents such as excessive daily traffic, accidents, detours, construction delays, etc. Table 910.3.2.6.3 below provides some examples messages for DMSs used in the KC Scout and Gateway Guide TMC metro areas and the I-70 and I-44 corridor DMSs.

Table 910.3.2.6.3 Typical DMS Messages

Situation	Metro TMC DMSs	I-70 and I-44 Corridor DMSs
Primary Route Accident	ACCIDENT	ACCIDENT
	AT METCALF/EXIT 79	AT MM 225
	RIGHT LANE CLOSED	RIGHT LANE CLOSED
Intersecting Route Accident	ACCIDENT	-
	I-435 WB AT METCALF	-
	RIGHT LANE CLOSED	-
Primary Route Roadwork	ROADWORK	ROADWORK
	PAST DORSETT	PAST US 66/MM 80
	2 LEFT LANES CLOSED	ONE LANE CLOSED
Intersecting Route Roadwork	ROADWORK	-
	270 NB PAST DORSETT	-
	2 LEFT LANES CLOSED	-
Primary Route Incident (problem unknown)	RIGHT LANE CLOSED	RT LANE CLOSED
	BEFORE LINDBERGH	AT MM 252
	EXIT 277B	USE CAUTION
Intersecting Route Incident (problem unknown)	RIGHT LANE CLOSED	-
	I-70 EB BEFORE	-
	LINDBERGH/EXIT 277	-
Primary/ Intersecting Route Closure	I-35 SB CLOSED	I-44 CLOSED
	AT 75TH/EXIT 227	AT EXIT 118
	USE OTHER ROUTES	USE OTHER ROUTES
Exit Closure	EXIT 74 CLOSED	EXIT 175 CLOSED
	AT HOLMES ROAD	USE OTHER ROUTES
	USE OTHER ROUTES	-
Incident Clearance Messages	ACCIDENT	ACCIDENT
	I-35 NB AT 127TH	AT MM 162
	CLEARED AT 7:00 PM	CLEARED AT 7:00 PM
Route Closure Clearance Messages	ALL LANES OPEN	ALL LANES OPEN
	AT 75TH/EXIT 277	AT EXIT 118
Congestion Messages	HEAVY CONGESTION	CONGESTION
	METCALF TO HOLMES	MM 116 TO 118
	EXPECT DELAY	EXPECT DELAY
Weather Messages	FLOODING	FOG
	PAST EXIT 272	MM 185 TO MM188
	RIGHT LANE CLOSED	USE CAUTION
Child Abduction Messages	CHILD ABDUCTION	CHILD ABDUCTION
	MO LIC# 123-ABC	MO LIC# 123-ABC
	WHITE FORD PICKUP	RED FORD PICKUP
	or	or
	CHILD ABDUCTION	CHILD ABDUCTION
	CALL 511	TUNE TO
	FOR DETAILS	LOCAL MEDIA

910.3.2.7 Acceptable Message Words and Terms

In determining the appropriate messages to post on DMSs, operators often have to choose words and terms for certain situations. To eliminate any confusion in the appropriate words and terms for these situations, the following list provides the acceptable words or terms to be used on DMSs on MoDOT-managed freeways and highways:

ACCIDENT vs. CRASH

The term CRASH is currently the preferred term used by representatives of the safety community, although it is not a common term used by the general public. No human factors studies have been conducted that have determined motorists’ understanding and response times to messages containing the term CRASH in comparison to messages containing the term ACCIDENT. Accordingly, it has been concluded that ACCIDENT is the term more generally recognized by motorists and should be used.

PAST vs. AFTER

Both terms are easily recognizable by motorists. The term PAST should be used because it is shorter and thereby takes less space.

EXIT vs. RAMP

The term EXIT should be used because it is generally better understood by motorists. RAMP is generally understood by motorists, but tends to have different shades of meaning for some motorists.

CLOSED vs. BLOCKED

BLOCKED indicates that an incident is affecting a lane or lanes and response personnel have not yet arrived while CLOSED indicates that response personnel have arrived and are directing traffic out of the affected lane or lanes. MoDOT primarily uses CLOSED, and it is considered to be the acceptable term.

Days of Week vs. Calendar Dates

When notifying motorists of future roadwork or events, Days of the Week (e.g., MONDAY, THURSDAY) should be used while Calendar Dates should never be used. Accordingly, notifications of such events should only be placed for up to a week in advance of the event.

910.3.2.8 Acceptable Abbreviations

Because DMSs have limited available space, it is often necessary for operators to abbreviate words to place the appropriate message. KC Scout and Gateway Guide staff should develop standard abbreviations for street and highway names used in the areas controlled by these TMCs. In the development of these abbreviations, expected recognition by travelers in the area should be the primary consideration.

Acceptable abbreviations for common words used on DMSs are summarized in Table 910.3.2.8.

Table 910.3.2.8 Acceptable DMS Abbreviations

Word	Abbreviation	Word	Abbreviation
Afternoon / Evening	PM	Monday	MON
Alternate	ALT	Morning/late night	AM
Avenue	AVE	North	N
Bicycle	BIKE	Northbound	NB
Boulevard	BLVD	Parking	PKING
Center	CNTR	Pedestrian	PED
Circle	CIR	Place	PL
Crossing (Other than rail-hwy)	XING	Pounds	LBS
Drive	DR	Right	RT
East	E	Road	RD
Eastbound	EB	Route	RTE
Emergency	EMER	Saturday	SAT
Entrance, Enter	ENT	Shoulder	SHLDR
Expressway	EXPWY	South	S
Feet	FT	Southbound	SB
FM Radio	FM	Speed	SPD
Freeway	FRWY, FWY	Street	ST
Friday	FRI	Sunday	SUN
High Occupancy Vehicle	HOV	Telephone	PHONE
Highway	HWY	Temporary	TEMP
Hospital	H	Thursday	Thursday
Hour(s)	HR	Tons	T
Information	INFO	Traffic	TRAF
Junction/Intersection	JCT	Travelers	TRAVLRS
Lane	LN	Tuesday	-
Left	LT	US Numbered Route	US
Maintenance	MAINT	Vehicles	VEH
Miles(s)	MI	Warning	WARN
Mile Marker	MM	Wednesday	WED
Miles per hour	MPH	West	W
Minute(s)	MIN	Westbound	WB

910.3.2.9 Incident Clearance Messages

An incident clearance message is posted on the DMS when the incident has been cleared, all lanes have been opened to traffic and some residual congestion remains upstream of the incident scene. The message is only posted for about five minutes, after which the message is terminated or a congestion message is placed. The purpose of the incident clearance message is to inform approaching motorists that all lanes are open at the incident scene, but some congestion upstream of the incident scene may still exist. The incident clearance message is not necessary if there is no residual upstream congestion when the incident clears. Typical clearance messages are ACCIDENT CLEARED AT 7:10 AM (used on the Line 3 when ACCIDENT has been used on Line 1) and ALL LANES OPENED (used to replace the Road Closure Descriptor on Line 1). Examples of incident clearance messages are shown in Table 910.3.2.6.3 Typical DMS Messages.

910.3.2.10 Congestion Messages

Congestion is categorized as either recurring or non-recurring. Recurring congestion occurs at the same time and same location on a regular basis, usually because the traffic demand exceeds the roadway capacity at that location. Non-recurring congestion is congestion resulting from incidents, including special events, short-term roadwork or severe weather.

A congestion message is used to inform motorists that residual congestion still exists upstream of an incident after the incident clearance message has been terminated. Congestion messages can also be placed for recurring congestion when the congestion is more severe than normal, extends beyond the normal boundaries, or persists past the typical end of the peak period. Congestion messages should describe the limits of the congestion (e.g., METCALF to HOLMES) if the DMS is upstream of the congestion or the end of the congestion when the DMS is within the limits of congestion. Examples of congestion messages are shown in Table 910.3.2.6.3 Typical DMS Messages.

When congestion messages are posted on the I-70/I-44 corridor DMSs, it is critical that MoDOT field personnel provide KC Scout/ Gateway Guide operators timely updates on the congestion extent and limits. Updates should be provided at five- to ten-minute intervals.

When travel times are used and incorporated into the TMC software, as in the KC Scout and Gateway Guide TMCs, these travel time messages should be used in lieu of the congestion messages described above. These travel time messages provide valuable congestion information during incidents requiring two-phase messages and during other congested periods in both peak and non-peak periods. They also provide assurances to motorists when there is no congestion and the normal traffic conditions exist.

910.3.2.11 Weather Messages

Severe weather is not usually considered to be an incident, but weather-related messages should be displayed for the following conditions:

• Roads are impassable due to flooding, snow, etc.
• Ice or black ice on a specific roadway segment
• Tornado sited in area near roadway
• Low visibility due to fog in localized area

Examples of weather messages are shown in Table 910.3.2.6.3 Typical DMS Messages.

910.3.2.12 Use of One-Phase and Two-Phase Messages

Although operators should attempt to limit messages to a single phase, it is often necessary to use two phases to convey important information to motorists. When a two- phase message is warranted, it is critical to minimize the information on each phase to ensure that motorists will be able to read, comprehend and respond to both messages while driving at freeway speeds. The following situations will normally warrant the use of two-phase messages:

• Travel time messages are placed as the second phase to an incident message.
• Two downstream incidents are of equal priority as described in 910.3.2.3 Message Priorities.

If two-phases are used, the following principles should be followed:

• Under no circumstances should more than two phases be used.
• Each phase should be understood by itself.
• Compatible units of information should be displayed on the same phase.
• Whenever possible, each phase should be limited to two lines. One way to reduce an incident message to two lines is to omit the Incident Descriptor on Line 1 and replace it with the Lanes Closed information.
• Each phase should be displayed for a minimum of three, and preferably four, seconds.
• Words or messages should never be flashed.

910.3.2.13 Child Abduction and Ozone Alert Messages

Both KC Scout and Gateway Guide have agreements with local law enforcement officials to post child abduction alerts for abductions that meet minimum criteria. The model used by both TMCs is the national AMBER (America’s Missing Broadcast Emergency Response) Program. The AMBER Program in the St. Louis metropolitan area is referred to as the SARAA (St. Louis Area Regional Abduction Alerts) Program.

Based on their agreements with the local law enforcement agencies, KC Scout and Gateway Guide TMCs use different messages for their child abduction alerts. KC Scout posts specific information on the abduction on its DMSs, while Gateway Guide posts only general information and provides information on where to go to get specific information. Typical messages used by these TMCs are as follows:

For KC Scout

CHILD ABDUCTION

MO LIC# 123-ABC

WHITE FORD PICKUP

For Gateway Guide

CHILD ABDUCTION

CALL 511

FOR DETAILS

Child abduction alerts are posted on the I-70/I-44 corridor DMSs when the information from the KC Scout or Gateway Guide TMCs indicates that the abductor may be using one of the corridors or if local enforcement agencies on the corridors issue alerts for their local areas. If local alerts are issued, the messages to be posted should be coordinated with the local enforcement agency. Typical messages for corridor DMSs are:

For Corridor DMSs

CHILD ABDUCTION

TUNE TO

LOCAL MEDIA

or

CHILD ABDUCTION

MO LIC# 123-ABC

RED FORD PICKUP

Both metropolitan areas also have agreements with local agencies to place ozone alert messages when thresholds for the pollutant are exceeded. KC Scout has an agreement with the Mid-America Regional Council (MARC) and Gateway Guide has a similar agreement with Missouri Chapter of the American Lung Association. Typical messages used by these TMCs are as follows:

For KC Scout

OZONE ALERT

TOMORROW

REFUEL IN EVENING

For Gateway Guide

WED	PLEASE
AIR	CARPOOL
YELLOW

In order to maintain the existing local agreements, these messages should continue to be used in the respective Kansas City and St. Louis metropolitan areas, and standard messages for these Alerts will not be developed.

910.3.2.14 Driver Safety Campaigns

MoDOT has developed an Electronic Message Boards Communications Plan to provide safety and public service information on all MoDOT DMSs. Details of the plan are provided below:

Communications Goal

Develop informative messages that can be used on a regular basis to provide pertinent information and reminders to travelers.

Message Guidelines

The following messages will be rotated on all DMSs. These messages will provide variety and guard against message boredom. Higher priority messages, as provided in 910.3.2.3 Message Priorities, will always override the general messages. Special messages will be placed on the DMSs as needed. Traffic staff will regularly monitor the DMS usage.

Messages

TRAVEL INFO / 888-ASK-MODOT

ROAD CONDITIONS / 888-ASK-MODOT

WORK ZONE INFO / WWW.MODOT.ORG

DRIVE SMART / WWW.MODOT.ORG

BUCKLE UP / WWW.SAVEMOLIVES.COM

SPEED LIMIT / ENFORCED

TRAVEL INFO / WWW.MODOT.ORG

BUCKLE UP / ARRIVE ALIVE

ROAD CONDITIONS / WWW.MODOT.ORG

WATCH YOUR SPEED

SEATBELTS SAVE LIVES

WORK ZONE INFO / 888-ASK-MODOT

BUCKLE KIDS / IN CAR SEATS

NO MORE TRASH! / WWW.NOMORETRASH.ORG

ADOPT-A-HIGHWAY / WWW.MODOT.ORG

CAR SEATS / SAVE KIDS

SPEED KILLS

TO REPORT / EMERGENCIES / DIAL *55

MODOT CARES

Specialty Messages

CLICK IT OR TICKET

ICE AND SNOW / TAKE IT SLOW

YOU DRINK & DRIVE / YOU LOSE.

PICKUPS ROCK / THEY ALSO ROLL / BUCKLE UP.

DON’T PASS / SNOWPLOWS

GIVE SNOWPLOWS / ROOM TO WORK

TOUR OF MISSOURI INFO / WWW.MODOT.ORG

910.3.2.15 On-Site Control of Changeable Message Signs

Portable Changeable Message Signs (CMSs) are normally used by MoDOT personnel or contractors to post information regarding construction or maintenance projects. To the maximum extent practicable, CMS messages should follow the provisions of 616.3 Changeable Message Signs (CMSs).

Particularly in the Kansas City and St. Louis metropolitan areas, CMSs can be used to supplement the messages posted on the KC Scout and Gateway Guide DMSs. If these CMSs are to be useful in supplementing messages on DMSs, close coordination is needed between the TMC operators and those responsible for operating the CMSs to ensure that the DMSs and CMSs are not located too closely together and that that the messages don’t conflict.